As a distributor working for the development of energy efficiency solutions, Rexel is at the heart of the “energy transition” as far as private housing or building are concerned (new behaviors, new solutions to handle our energy consumptions). Bertrand de Clermont Tonnerre, Group Strategic Planning Director, tells us about the solutions that Rexel offers to its final costumers. His testimony has been collected during the event Produrable, on the last March 29th, which gathered international experts on matters of social and environmental responsibility.
What sort of changes do you notice regarding final customers behaviors since the last decade?
“Before, final customers let the decision to be taken by the installer, the distributor or the industrial. They trusted professionals to install quality products. Nowadays, behaviors have changed and it is up to the final customer to decide and make the installer accountable as well as the industrial and the distributor. He wants to have a quick return on investment and be sure his house will be less energy-consuming, both for financial and civic reasons.”
How do you adapt to this evolution?
“We decided to conduct a survey in association with the Harris Interactive Institute in four countries. We knew about the expectations of our installer customers, but few about those of our final customers. So after the survey has been carried out, we noticed that among final customers, 70% thought energy efficiency to be an important issue. They were willing to make efforts, but refused to lose money and insisted on the necessity to have a quick return on investment. Final customers thus need to be informed and advised on solutions adapted on their own situations.”
What are more precisely the roles and missions of Rexel?
“First we have to participate to the training of installers and the information of final customers, especially thanks to call-centers. We also offer training sessions with our partner installers, our employees and our associates. Then, we attempt to provide answers to the final customer; the one who ultimately will benefit from energy savings. For example, we help him funding his construction work so that he can benefit from a quick return on investment. Thanks to our commercial partners and our last acquisitions, we help them setting up an “electric diagnosis”. In that regard, we are currently setting up partnerships in which we bring together Rexel, other building distributors, a bank and an energy performance audit company, to be able to provide the final customer with a global solution that incorporates every components of a construction or renovation project.”
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